New Libervis Logo (2008)

Erm.. you mean Ubuntu?

Well, in that case anything that is round and consists of three parts will remind of Ubuntu, and that'd IMHO go a bit too far. It's like comparing an Eiffel tower to the tower in Pisa, both are high and popular.

It may be that part of what makes it seem familiar may be, well, the fact that it actually incorporates certain elements you've seen around Libervis.com for 3 full years now. In the fourth one it's the box, and the green, blue and red colors are exact ones from the sun spikes in the old logo. There's plenty to be familiar.

In a sense, the feeling of it being familiar yet the incapability to make a real parallel between the logo and ones you've seen before may exactly be a selling point for the logo.

So... what do you guys think about the logo itself, aside from what it does or doesn't remind you of?

Edit: Speaking of familiarity here are the things this logo can be associated with (fourth one):

- Peace sign, albeit upside down
- Guy reading a book
- Sun coming out of the box
- Community - three different people in a circle of collaboration (ubuntu style)
- Diversity and creativity (three colors)
- Technology vs. freedom (box vs. the sun it lets to shine instead of restricting it, basically symbolizing the very core of what Libervis is).

I might have some additional mock ups though, but I'm not sure if I'll manage to beat this one.

Thanks

Heh.

Well.. yeah. But my point mostly stands, not that I really care that much about it. The thing is I was making that logo without Ubuntu or its logo in my mind. It came from the idea of replacing rays with colored circles. Just because Ubuntu happens to do something similar shouldn't mean everyone else from then on who uses a similar yet still fairly unique principle must be frowned on for doing it.

Photorealistic logos don't work, don't scale that well. It must be iconic. I mean feel free to do it if you'd like, but photorealistic means too much tiny details which just wont scale.

Anyways.. I'm putting in some additional proposals on the next post.

I am fully aware there is no one universal logo for freedom, and I think that's actually a good thing. If there was everyone who promotes freedom would end up using the same logo or would strive to incorporate that single symbol into their own.

I think, though, that if you combine "freedom" with some contextual information like "responsible use of technology" which results in technology not being used to restrict freedom, there may be certain ways to express that.

The "sun out of the box" metaphor is suitable for Libervis if anything than for one reason: it's what we've been traditionally using. And even if it is not immediately obvious it is easy to explain, the sun is getting freed from the confines of the box so it can shine freely. The relation to freedom then becomes apparent.

However, my goal isn't to come up with the best possible symbol for freedom. It is to come up with a simple, easy to remember logo for Libervis which will be effective in further marketing. Of course, to do that it has to have a relation to what Libervis stands for and therefore it is good that it is not just some random draw up, but that it has some metaphor behind it.

I am in fact so convinced and compelled lately to redefine the visuals of Libervis to a point of it having a top notch marketing campaign on its behalf and on behalf of everything it represents, all projects it contains etc. I believe strongly nowadays that marketing is the best way to get heard, to be seen and to get a chance to say and do something really significant.

Especially on the web, without attention you can't do much. I wish to create a compelling "world of Libervis" visual identity that will attract a lot of people, tell them what we are and get them to cooperate with us.

I'll see if I can build on it a bit more then...

I see.. But yeah, the logo must be adaptable to various circumstances, and besides, by default our sites are mostly of white background.

I understand.. I'm dropping the #4 in its current form then.

It doesn't have to be very different. As for why I want a new one, as said, it is because the current ones don't scale that well to smaller sizes and aren't simple enough IMHO. I believe at this point I am capable of making a logo that would work even better than the current ones. Especially the Libervis Network logo as seen on Libervis.net, which just looks clunky.. it was basically the first revision and the derivative of the current (and in fact the first) Libervis.com logo.

They have too many spikes which in turn in small sizes are hard to make out and doesn't look very good. Just look at the network bar.

And I just have a distinct feeling that it could be better, that this is not nearly as professional as it could.

Also, if my goal was to just have a logo for the sake of having it, I probably wouldn't give this much attention. But the context has changed. I want to establish a professional, consistent and very attractive visual identity under a single visual brand which would be easier to market. Libervis Network and Libervis.com are essentially merging into one, Libervis.com being its core, its intersection point. Libervis.com and Libervis Network will no longer have separate logos - they are one.

If we can have a more compelling, scalable, simple, easy to remember, eye-catching logo we could put it in banners, badges, promotional videos (say, on Nuxified.org promo videos or tutorials, at the end of the video), everywhere we possibly can - and it will form a solid perception of Libervis as a respectable name with a respectable purpose, worth watching, worth supporting, worth doing business with and worth joining. The current logos just don't inspire enough confidence as logos that would work in this bigger picture.

Please, don't leave the discussion. You don't need to draw anything, but I desperately need some feedback. It's too little as it is.. I post a logo and can't wait to see someone comment on it.. and I end up having only you and perhaps a couple or more people. With no feedback it is going to be much harder to make the best decision. I appreciate your input, even if it is just "yes I like this one" or "I hate that one, and here is why".

Thank you!

Danijel