Wikipedia founder remakes Web publishing economics
OfflineThe story published through MSN Money (interesting) but by Reuters describes a new service that Wikia.com, a company founded by Jimmy Wales (jimbo) of Wikipedia, is about to offer at http://www.openserving.com .
Apparently it would allow for building full scale sites hosted by Wikia which would basically be your own to a point that you get all the advertising revenue of the site, while you even enjoy the benefit of getting promoted in some ways through the wikia network.
On the face of it doesn't seem too new or interesting. I think Google's Blogger allowed Google adsense to be up on blogger blogs for a while now, and I think WordPress.com has no problem with it either. Those were just blogs though and this covers other types of sites, which is pushing it a bit further.
Catching on to the same trend, IF we separate Libervis blogs into a new site, I am thinking of allowing the same thing on that site, that is, allowing people to put their own ads on their own blogs, though that has some implications on the Libervis Advertising Policy which need to be discussed. We would either enforce it on those bloggers or leave them the decision on what to advertise or not. Apparently, though, disallowing adsense would be almost the same as disallowing all ads since adsense (and similar text ad networks) for most bloggers is the most used ad service (almost exclusively used even).
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I would choose a different model: libervis network puts the ads on the page, but forwards some of the revenue to bloggers who want it. The libervis advertising policy should be adhered to in the entire libervis network, period.
If forwarding the money is too complicated, maybe a deal can be made with an advertising intermediary: send some to the blogger, send some to LN, and keep some.
Again I have to mention project wonderful, they seem to like FLOSS and CC a lot, see their about page.
I can hear you think: "LN enforces an advertising policy AND keeps some of the money??? Is this fair?". My answer is yes, it is fair. LN is providing a service by doing the advertisement selection work. Besides, LN pays for the hosting, so it's fair enough that LN defines the rules.
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That's indeed a bit more complicated, though can be simplified if the blogger who'd like to have a cut opens a moneybookers account.
Otherwise an intermediary is a must.
But until we can do something like that I think we just wont be putting any ads on blogs yet. We first need to decide what to do with blogs.
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Wow, this Wikia concept is turning into a wave:
iNetHoster is offering free domains and hosting (there goes my "try before you buy" hosting idea).
Mass Drupal Hosting (free drupal hosting as part of Wikia free hosting).
Gosh, this basically means that soon people could be starting whole sites and web projects entirely free of charge! I wonder where does that put us "traditional" web publishers. Incredible how fast and disruptively things change today.
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With web 2.0 comes bubble 2.0.
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Could be. I've heard about that theory before. I'm not so sure about it though. They might as well pull it out this time since now internet really is practically everywhere and advertising is, AFAIK, a multibillion industry (just look at google). With a big project like this, advertising revenues can be quite big as well and might just cover for free offers like this.
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