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DRM still too strong

We may be talking about the entertainment industry here more than anyone else, but if they were able to push DRM as far as they did then they sure can go even further. The reason why we need to acknowledge that the DRM isn't exactly going away just yet, which the news of EMI offering DRM-free music may seem to imply, is that this act by EMI and Apple isn't exactly what it first seemed to be. They are not about giving up on DRM. They are not even so much about giving consumers what they want as much as it is giving Apple and EMI what they want.

We've seen at least two stories so far which suggest this:

Apple/EMI DRM deal is a big bad joke

If Jobs really didn't want DRM

An experiment and a PR stun making you pay more for what you should have had for the normal price in the first place. We conceded it is a good first step though, but how far will it really go? What and where is the next step?

Something like this maybe?

Hollywood's new DRM direction:

On behalf of MPAA owners, "We collectively affirm our ongoing support for digital rights management," Variety has Glickman declaring.

And the continuing adoption of DRM-fected technologies like Blu-Ray and HD-DVD? I can buy a blu-ray drive and disks in Croatia already. It costs a lot, like any other new technology, but its availability suggests that it has indeed reached the market and the adoption has begun. Where are the DRM-free alternatives which are technologically on par with these?

It seems that the EMI/Apple DRM-free experiment, flop of Windows Vista and surge of GNU/Linux adoption may still not be enough to stop the waves that the entertainment industry is causing. For each positive development you can find an equally negative one. We are in the midst of the war. Are our waves big enough? Can we, the people, resist the PR spin, be strong enough to reject new yet infected technologies, be vocal enough to "outspin" the PR spin?

Before celebrating our victories, we should first know *what* is a victory and what is just an image of it.