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EMI, Apple partner on DRM-free premium music

This definitely looks like a step in the right direction and may have twofold positive effects; it will encourage others to follow suit and it will give people a chance to prove that DRM-free can sell just as good if not better than DRM encumbered music, hence contributing to completely getting rid of DRM in the future.

"EMI Group will soon sell digital music with better sound quality and no digital rights management restrictions through Apple's iTunes Store.

iTunes will begin offering EMI's entire music catalog in premium DRM-free form in May, the music label said at a press conference Monday.

The higher-quality, DRM-free music, which can be played on any computer and any digital-audio player, will not replace the copy-protected downloads on iTunes. Rather, it will complement the standard music for download through iTunes and will be sold at a premium: $1.29 per song instead of Apple's standard 99 cents." -- Read more

I just wonder what DRM loaded Microsoft Vista has to say about this new trend. Eye




Looks like that letter from Jobs actually did mean something. Smiling

Yep, seems so.

Yep, seems so.

Great. Next lesson: free


Great. Next lesson: free formats.

Some additional related

Some additional related links:

EMI Drops DRM, iTMS to sell Unencumbered Digital Tracks ( (you can imagine they are very excited and are sending a nice thank you gift to Steve Jobs Smiling ).

A Death Blow to DRM (WashingtonPost blog)

In addition to that I've counted about 6 stories on homepage that were related to this news (currently 2 are up on it). This is really buzzing loudly. Smiling

A death blow to DRM? Could very well be the beginning of the end of DRM at least, I suppose, which couples very nicely with other good news on the Free Software side of things (coming from Dell). While there are still other causes to fight for, if we are really now on a path of elimination of DRM and at the beginning of the process of taking over (at least half of) the desktop with GNU/Linux, we're really going well in this whole digital revolution after all.

But hey, didn't many people already say; you can't stop the tide of change, you can only delay it. It was delayed alright, now it's time for it to start happening. When biggest corporations embrace it, who else is left to stop it? Governments? We've seen just how powerful they are against corporations. No, when corporations embrace change, and the public supports it, nothing can stop it.

Tarmle has an interesting

Tarmle has an interesting take on this:

EMI and iTunes Scrape Off some DRM

This is quite insightful:

tarmle wrote:

But somewhere in that collective corporate medulla oblongata EMI must be aware that they have taken a step toward the yawning precipice of a world without record labels. We don't need them to make LPs, or cassettes, or CDs. They no longer control the primary means of reproducing music, nor do they hold the keys to the distribution of that music. The artists don't need them to make music, the customers don't need them to hear it. These days is seems their primary contributions (if one can call them that) is applying sneaky and harmful DRM schemes and chasing kids and corpses through the courts. So what exactly are we paying them for, other than to avoid being sued for not paying them, that is?

Together, iTunes and EMI et al form the largest and most complex dumbwaiter the world has ever seen.


Marketing and Recording Deals


The A&R men won't all be sacked yet. The labels have the means to bet on new talent and create rapid huge success by pumping money into the hype machine, and they have the ability to place product. They can also give artists lucrative amounts of up-front cash.

The growth of independence in the market is undeniable, but it's an organic growth model. Some artists will always be tempted by that wad of cash waved under their nose, as some consumers will fork over for music conveniently awaiting beside the supermarket checkout.

A friend of mine was an accountant with EMI, "stupidly cash rich" was his description when I asked how come he got such astounding perks. Now that they're giving up on Orwellian control, maybe we'll see some genuine added value.

The record companies aren't


The record companies aren't needed to create hype. That means the only useful things left for them to do are putting CDs or DVDs in shops (sales are going down, down, down) and giving something similar to a loan to artists (I think most banks will make better deals since those won't try to get the copyrights).

Fair point on hype and that


Fair point on hype and that shrinking (unlikely to disappear completely) delivery channel, but the artist doesn't have to pay them back the money if they crash, that'll always appeal to some.

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