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radio ads for linux?

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User offline. Last seen 11 years 20 weeks ago. Offline
Joined: 2004-08-23

Helios wants to advertise linux in radio ads (clicky).

Do you think that will work? Or will it be counterproductive because it will make people try linux on their own (which usually leads to them going back to windows and saying "linux sucks").
Advertising for linux? Sure. But you have to inspire people into wanting to learn something new, and radio ads just don't seem like the right tool for the job. In my experience, only one-to-one or one-to-few communication can make people want to learn.

I'm afraid this kind of thing will make my life as a linux advocate more difficult. "Yeah, the sister of the friend of my teacher tried that, and it sucked."

Discuss.

memenode's picture
User offline. Last seen 2 hours 12 min ago. Offline
Joined: 2004-07-12
Re: radio ads for linux?

Well I think it depends on the content of the ads as well as how, where and to what audience it is presented.

If the ad is pointing people to the site where they can get more info on how to get started with GNU/Linux and its community listing some support forums and other resources than I don't think it would lead to people trying it out alone and isolated just to get dissapointed in the end.

Such a radio ad would just serve to get the attention of people who wouldn't otherwise know or pay any attention to GNU/Linux and then point them in the right direction to getting started with it. I can only see that as a good thing. It also inevitably let's people know that windows is not the only choice anymore and that they might want to consider other choices.

Of course, once we get their attention I think the site to which they'll be landing should not only promote the mere technicalities of GNU/Linux, something that, oddly, doesn't always impress people that much, but the ethical and philosophical reasons. In short, they should be let known that using GNU/Linux is the right thing to go for, that they'll be doing good if they choose it.

So, if it is properly presented I think the idea is a pretty good one.

As for the complains about helios making a hype over this in his pre-announcement I'd just like to ask what is wrong with hype if it actually produces something?

Just plain hype without anything behind maybe isn't good, as that would be more like hoaxing, but if we actually have anything good to offer once we get the attention, as helios here did, then I think we shouldn't complain about "hype".

Hype is good when used properly and for the proper purpose. Mozilla created alot of "hype" around firefox and all of it was well justified as well as paying off.

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User offline. Last seen 11 years 20 weeks ago. Offline
Joined: 2004-08-23
Re: radio ads for linux?

I still think it is a dangerous idea to present linux to a non-techie audience trough radio ads. As far as I can tell many people, especially the older ones, are very reluctant to ask for help on a software support forum. Without a real life linux "teacher", they will be out on their own even if the radio ad points them to those forums in case they need help.

I gotta see it before I believe it, I won't put too much of my time into it just now (or any money). As I said in comments there, if you can inspire people to learn something new trough something as uninspiring as radio ads, you're a genius. Sorry but I don't yet believe Helios is a genius.

That being said, maybe some other libervis members will be more willing to believe and try. Go ahead, I encourage you to prove me wrong, prove that using radio ads actually work!

memenode's picture
User offline. Last seen 2 hours 12 min ago. Offline
Joined: 2004-07-12
Re: radio ads for linux?

I've read your comments on helios blog and I would agree with you on that such radio ads shouldn't just advertise one product, that is, GNU/Linux, or even worse just "linux" which is only a kernel. Instead it should advertise a way of thinking and only *then* offer GNU/Linux as an operating system one can take up as part of this new way of thinking.

Yes, it should advertise Free Software in principle, not just another software product.

I can't tell for sure if this radio advertising will work or not. It may fail if it is executed the wrong way or it advertises the wrong thing or it might actually succeed. We will see. I know that helios and the company are apparently going to do this and they have some support and I think that it's better not to stay in their way. That of course doesn't mean we shouldn't post our opinions on the idea. :-)

Helios is a one hell of a marketeer, but I too wouldn't say he is really a genious just yet. He made a name of himself by being a bit blunt about things, sometimes sensationalist, but also doing some some pretty innovative things to promote GNU/Linux or at least motivate our community. Here is an example. That was both funny and motivating. It makes people want to be proactive. I respect him for that, at least (which is not saying that you don't, btw.) :-)

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User offline. Last seen 12 years 20 weeks ago. Offline
Joined: 2006-01-24
Re: radio ads for linux?

Interesting idea. Don't forget that Microsoft actually does a lot of linux advertising on the net. You know that 'Get the facts, TCO of GNU/linux -vs -MS' campaign.

I think the key to getting people and corporations to pay attention is through what matters to them. Like the issues around music CDs and the blackberry device that looks like it will be forced off the shelves in the US because of their patent laws.

The need is to keep the link between these issues and Free Software issues to the fore.

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memenode's picture
User offline. Last seen 2 hours 12 min ago. Offline
Joined: 2004-07-12
Re: radio ads for linux?
Quote:

grunthus wrote:
Interesting idea. Don't forget that Microsoft actually does a lot of linux advertising on the net. You know that 'Get the facts, TCO of GNU/linux -vs -MS' campaign.

Yes, although negative advertising. However, now that you mention it like that it comes to me that this MS's advertising actually has it's sort of positive side. To those that never yet heard of GNU/Linux it tells that an alternative exists. Microsoft actually tells people that GNU/Linux exists through their BSed "comparations".

Quote:

grunthus wrote:
The need is to keep the link between these issues and Free Software issues to the fore.

Yes, exactly.

Welcome to Libervis grunthus, btw.

Thanks

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User offline. Last seen 10 years 24 weeks ago. Offline
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Joined: 2005-05-29
Re: radio ads for linux?

If this does happen, be sure the slash in GNU/Linux is pronounced. I've had people interpret it as another version of "Linux."

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memenode's picture
User offline. Last seen 2 hours 12 min ago. Offline
Joined: 2004-07-12
Re: radio ads for linux?
Quote:

a_thing wrote:
If this does happen, be sure the slash in GNU/Linux is pronounced. I've had people interpret it as another version of "Linux."

I'm not sure if helios and others from his project will read this thread so that should probably be suggested there in comments to helios's blog.

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User offline. Last seen 12 years 30 weeks ago. Offline
Joined: 2006-02-10
Re: radio ads for linux?

helios always reads these forums...he just lurks more often than posts.

The gnu/linux distinction has been made and explained on the new myfirstlinux.com (possibly .net) webpage. It should go live here i a week or so. Thanx for your support...these ads are being done by pro's and have "that certain feel" that places them well above the auto repair and radiator shop ads that air with it. The voice talent we have landed is stupendous and our studio time has been fully compensated by Steeprock Media Assistance.

Now if we could just find an entity to handle the money, we will be ready to rock and roll.

http://66.69.202.210:8002 the voice.zip file will give you an idea of what our guy will sound like.

still h

helios

memenode's picture
User offline. Last seen 2 hours 12 min ago. Offline
Joined: 2004-07-12
Re: radio ads for linux?
Quote:

helios wrote:
helios always reads these forums...he just lurks more often than posts.

As so many others. :-) Still, since this was your first post, I'd like to welcome you aboard.

Quote:

helios wrote:
The gnu/linux distinction has been made and explained on the new myfirstlinux.com (possibly .net) webpage. It should go live here i a week or so. Thanx for your support...these ads are being done by pro's and have "that certain feel" that places them well above the auto repair and radiator shop ads that air with it. The voice talent we have landed is stupendous and our studio time has been fully compensated by Steeprock Media Assistance.

That's great to hear. And the voice is awesome, perfect confident radio voice. :-D I take it that this example voice file isn't for GNU/Linux, but something called "Virus Control Pal" apparently. Smiling It says "hackers" instead of "crackers" and hackers are good guys, those are programmers that love what they do. It is crackers that we worry about when we worry about security.

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Daniel Memenode signature

User offline. Last seen 12 years 37 weeks ago. Offline
Joined: 2004-09-18
Re: radio ads for linux?

Good luck with the project, I hope it will be a success.

There is one thing that bothers me, though:

Quote:

helios wrote:

The gnu/linux distinction has been made and explained on the new myfirstlinux.com (possibly .net) webpage.

I visited myfirstlinux.com and noticed that no such distinction has been made or explained there. GNU/Linux is called Linux there, and GNU is mentioned only once, in "GNU General Public License". Perhaps this is planned to be done before the whole thing starts?

And btw, PCLinuxOS is certainly one of the best choices (if not the best) for a first-time GNU/Linux users.

Oh, and welcome to libervis.com :-).

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